According to studies, the single biggest issue for contemporary business-to-business marketers is effective lead generation. Conversely, it has been pointed out that 80 percent of marketing expenditures on lead generation are wasted because the leads are lost, ignored or discarded by sales people.
For this reason, InTouch is pleased to offer a complimentary copy of a new eBook, based in part on Lead Generation for the Complex Sale, the popular book published by McGraw-Hill.
In Brian Carroll’s new eBook, you will learn how to develop high-volume, high-quality lead programs for your company. Brian Carroll’s vision is to profoundly change the way people collectively think about lead generation.