Give your team an opportunity to creatively think about how they can help your Channel Partners more effectively.
In 1996, Mihaly Csikszentmihalyi, a psychology professor at the University of Chicago discovered how Nobel laureates and other creative people achieved their breakthroughs–Once they asked themselves the right question, their ideas flowed rapidly.
Ten years later, McKinsey & Co. took this finding one step farther, examining how the most successful companies in recent history (startups to F500 firms) had achieved their positions. They found that a number of important innovations sprang from responses to particular questions.
So this book is for creating breakthroughs in Partner Channels. Having the right questions gives your team a decided advantage over your competitors.